Philip Wong
Marketing Communications
I, GURU
Savvy marketing communications professional with over several years of progressive marketing experience, supporting organizational brand and culture development though expert orchestration of strategic communications. Seasoned web/project manager with over five years of developmental experience with advanced planning and decision making skills necessary to execute projects to successful completion.
MY EXPERIENCE
Marketing is not Sales; it’s the story of how you are different than your competitors and how you can help your clients. Writing for so many different formats, industries and companies, this message often gets convoluted with other company messaging. As a result, writing styles have changed, so you have to be aware of what format you are writing for and how you are going to go about reaching your desired outcome. From my experience I am a strong believer in solid content, brand consistency and I have a knack for finding opportunities.
WHAT I CAN DO FOR YOU
Opportunity comes in different forms, and often we don’t realize opportunities for what they are. That being said, there are probably many different ways in which I can be of assistance. Helping you define your story and choosing the best way of how you tell your story. Regardless, of how big or small your project is, I am open to all opportunities, so feel free to reach out to me.
SKILLS
Adobe Acrobat, Adobe Photoshop, Camtasia Studios, Content Management Systems, Google Adwords, Google Analytics, Microsoft FrontPage, Microsoft Office, Ominiture SiteCatalyst, Photography, SharePoint, Webtrends, WordPress.
PROJECTS
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PORTFOLIO
EDITOR IN CHIEF
CitiBEAT is the internal SharePoint site for all the upcoming events, building updates and social activities for Citi. I managed 15 volunteers, while creating the banners, posters, updates, e-mail blasts, events calendar and e-newsletters. I formatted CitiBEAT to be more of a lifestyle e-magazine format, also highlighting teams and individuals. As part of my duties, I would also update presentations for the President and assist with Town Hall preparations.
FREELANCE PROJECTS
Here is a PPT presentation I did for BGP International. They are a great organization that provides innovation solutions for farming and the agricultural industry. They have a process of converting untreated biomass into revenue generating opportunities that is eco friendly and better for the environment.
COMMUNICATION SPECIALIST
I was in charge of managing the new branding campaign for Open Access. By working with the advertising and web agency, I made sure the branding was consistent from print to the launching of the new website. Setting up the site via the new Content Management System was a lot of fun for me.
PHOTOS
There was a time in place, where I never thought I would enjoy photography or golf, but things change or maybe I am coming into my Carlsberg years.
With photography, I really enjoy the challenge of trying to capture that moment, whether it be landscape or people, there is always some new techniques that can make that moment special.
